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Jim Barnes of the Jenkins Group presented my bronze medal in the philanthropy/charity/nonprofit category of the Axiom Business Book Award in New York City on June 4, 2012. It was an honor to receive this award and be able to attend the ceremony!
I was honored to attend the 2012 Next Generation Indie Book Awards Ceremony at the Plaza in New York on June 4th to receive two medals for my book, Strategy for Good. One award was for first place in the Business category. The other was Third Grand prize in Nonfiction.
Strategy for Good has been named the Third Place Grand Prize Winner for Non-Fiction books entered in the 2012 Next Generation Indie Book Awards. The Next Generation Indie Book Awards was established to recognize and honor the most exceptional independently published books in 60 different categories, for the year, and is presented by Independent Book Publishing Professionals Group (www.IBPPG.com) in cooperation with Marilyn Allen of Allen O’Shea Literary Agency.
Susan Hyatt, author of Strategy for Good and CEO of Core Thought will travel to New York City to accept the award trophy and $500 at a reception at the Plaza Hotel on June 3rd before attending BookExpo America at the Javits Center.
Strategy for Good has been named the Winner in the Business category of the 2012 Next Generation Indie Book Awards. The Next Generation Indie Book Awards was established to recognize and honor the most exceptional independently published books in 60 different categories, for the year, and is presented by Independent Book Publishing Professionals Group (www.IBPPG.com) in cooperation with Marilyn Allen of Allen O’Shea Literary Agency.
Susan Hyatt, author of Strategy for Good and CEO of Core Thought, Inc. will travel to New York City to accept the award at a reception at the Plaza Hotel on June 3rd before attending BookExpo America at the Javits Center.
On March 15, Jenkins Group announced the results of the fifth annual, 2012 Axiom Business Book Awards, honoring the year’s best business books, their authors, and publishers. The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are an information-hungry segment of the population, eager to learn about great new books that will inspire them and help them improve their careers and businesses.
Strategy for Good, by Susan A. Hyatt, M.S., is a Bronze Medal winner in the Philanthropy/Charity/Nonprofit category. Susan will attend the Axiom Award medalist ceremony on Monday, June 4th, on the eve of BookExpo America in New York. So exciting!
or listen online at your convenience for 48 hours after each session!
Understand the new giving paradigm shift from checkbook philanthropy to strategic, all-win partnerships.
Be inspired by success stories that give you a powerful vision of what is possible in your business and community.
For five days, 30 of the world’s leading business thinkers, executives, authors and pioneers will come together via a telesummit to share their ideas and tips to help you transform your company’s social mission, business giving and community investment strategies, your life and the world.
Susan is the founder and CEO of CORE THOUGHT, a consulting firm that helps companies transform good intentions into real impact on their communities and their bottom line. She is the author of Strategy for Good: Business Giving Strategies for the 21st Century. Susan’s clients include the Corporation for National and Community Service, CARE, Habitat for Humanity, Heifer International, and USAID. The author travels widely as a trainer, keynote speaker, and avid volunteer in global service projects.
Did you get your New Year’s Resolutions set for your company’s 2012 strategy for good? Did you set specific goals? Did you develop or revisit your written strategy and action plan with goals, tasks, and responsibilities clearly defined? If you did not do a plan yet, it is definitely not too late…start one today!
The beginning of a new fiscal/calendar year is a perfect time to revisit your company’s strategy for good and to make specific plans for the coming year. If you don’t have a written strategy and action plan, it is way too easy to dilute your impact by being all over the map with your contributions, become overextended with your scarce resources, and cause confusion among employees and other stakeholders about the focus and true commitment of your company’s philanthropic actions. Also, without a written plan as your map, it is hard to know when you have achieved what you set out to do. While the feel good part of giving back and supporting causes is great, there is the potential for much more significant impact for all concerned with just a bit more planning and strategy.
The following are the two minimum steps we suggest all businesses take at this time of year.
1. Revisit last year’s contributions – even if only briefly.
What organizations or causes did our company support over the past year?
What process did we use to select them? How did that work?
How did we support them (dollars, in-kind, people, commerce)?
What was the total dollar value of all of our contributions (not just the tax deductable amount)?
What percentage of either our gross revenue or net profit was our total contribution?
What significant benefit did our support leverage for the community? For our company?
Were our community involvement efforts consciously tied to our business goals?
What lessons did we learn this last year? What do we want to be sure to do again? What do we want to change?
2. Set goals and targets for 2012.
The following series of questions are meant as food for thought as you or a committee of employees and/or other stakeholders make your 2012 plans.
- What resources (cash, in-kind, people) do we anticipate sharing in 2012? How much of each?
- Do we have options for engaging in commerce-based activities with nonprofits?
- What is the target percentage for our overall contribution? (1%, 2%, 3%, 5%, 10%, 100%,??) Of sales? Profit?
- What is the targeted total dollar value?
- Are there financial trends for our company that we need to pay attention to when thinking about our community involvement?
- Given this projected level of resources, what strategy will we use to allocate our resources this year?
- What causes or organizations will we focus on working with or supporting this year? Why?
- How will we select them? Is there a process or is it first come, first served?
- Do any of these link with our other business goals for 2012? If so, how?
- Are there times of year that are not good for heavy involvement due to existing commitments and work flow?
- How will we time our various types of involvement for this year? One big project? Something each quarter? Ongoing? Or…?
- What are our specific goals?
- What action steps do we need to achieve our goals?
- Who (person, department, team or??) will have responsibility for which pieces?
- What are our tracking and reporting expectations?
- How and with whom will we share information about our effort?
Hopefully, you already have instituted in-depth systems for both these processes. If not, this should help get you started. If you need help, send us an email at firstname.lastname@example.org.